Shake the bottle to blend ingredients. Introduce a little warm water before wetting your pup from head to tail. Squeeze a little shampoo onto the palm of your hand and apply it directly on your pup.

Do expect a thin consistency as only natural ingredients are used. Nonetheless, you would only need a small amount to cover your dog as it lathers quite well! To make more lather, use more water - not shampoo! You can also use a foam bottle (only dilute what you need for one bath).

Gently massage the shampoo deep into your pup's coat. Rinse thoroughly until the water runs clear. Avoid the eye area. Use a washcloth to clean the face.

Don't fret! This is absolutely normal if you're transiting from a traditional shampoo.

Dogs with longer hair or an oily coat are the most noticeable during transition.

If your dog over-produces sebum (coat oil) you may notice this for months with frequent washing and if you go longer periods between washing, you will notice it for even longer.

This is normal as the oils in the soap reacts with the sebum (oils in their coat) which may also react with the minerals in your water. Is the reaction dangerous? No. It is perfectly safe and normal! 

The waxy texture is simply more noticeable in dogs with longer hair.  Even so, it is temporary and will resolve as your dog transitions. It simply takes time to get rid of the build-up of synthetic ingredients and transition your dog's skin and coat back to its normal healthy self!

The current black bottles are considered an Advanced Formulation line because of the extra beneficial ingredients used to treat more chronic or stubborn skin and coat issues.  

In contrast, the original line of shampoos in the clear bottles are referred to as our General Use line which is intended for generally healthy coats which do not particularly need special attention.

Both shampoo formulations use the same original base which is certified organic to the food grade (human) standard as regulated by the USDA National Organic Program.