Friends & Family

Friends & Family is a pioneering Singapore-based pet food brand redefining nutrition through the power of cultivated meat. As the first company in Asia to offer cell-based pet treats, Friends & Family is on a mission to provide dogs with the high-quality, sustainable protein they were born to eat - without the environmental or ethical compromises of industrial farming.

Real Meat, Cultivated for Wellness

Unlike traditional kibble made from highly processed "meat meals," Friends & Family treats feature cultivated quail as the primary ingredient. By growing real meat cells in a controlled, food-grade environment, the brand ensures a product that is:

Pure & Traceable: Each batch starts from a single heritage bird, ensuring high-protein, non-GMO nutrition.

Highly Digestible: Utilizing intact protein structures and amino acids that are easily absorbed for maximum energy.

Clinically Validated: Formulated with functional ingredients like prebiotics and postbiotics to target specific health needs.