{"title":"Proactive Paws","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProactive Paws™ is a brand founded by Dr. Karen Becker, an esteemed veterinarian, that is committed to fill the gaps—with innovative, effective, clean products that are currently lacking in the animal health space. \u003c\/p\u003e\n\u003cp\u003eBy harnessing the power of whole foods, potent botanicals, and science-backed supplements to prevent disease and promote resilience, Proactive Paws™ is building more than just pet wellness, but also a community dedicated to help support our pets to live better, healthier lives. \u003c\/p\u003e","products":[{"product_id":"proactive-paws-primitive-probiotics","title":"Proactive Paws Primitive Probiotics™","description":"\u003cp\u003e\u003cstrong\u003eThe Future of Pet Probiotics Starts Here\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost pet probiotics on the market are human strains, never adapted to the metabolic, immune, or thermal environment of dogs. They’re not designed to survive the journey through a carnivore’s GI tract and accomplish a specific purpose. And many lack evidence of efficacy in the species they’re sold for.\u003c\/p\u003e\n\u003cp\u003eThat’s why Dr Karen Becker, a functional medicine veterinarian, and her tea of microbiome scientists, developed PRIMITIVE PROBIOTICS™. It is a radically different, science-driven approach to rebuilding and maintaining your dog’s microbiome using the very strains nature intended: from wild canids, healthy domestic dogs, and living soil.\u003c\/p\u003e\n\u003cp\u003eIf you’re looking for a dog probiotic that truly works, PRIMITIVE PROBIOTICS™ is the answer. This canine probiotic supplement is specifically formulated for dogs, ensuring optimal gut health, better digestion, and a stronger immune system. Unlike generic options, our species-specific strains are designed to thrive in your dog’s unique gastrointestinal environment.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eToday's domestic dogs face modern challenges their wild counterparts never encountered: \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFrequent antibiotic \/ medication exposure that disrupts the microbiome \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrban environments, increased environmental pollutants \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHighly processed diets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChronic low-grade inflammation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduced microbial diversity due to indoor lifestyles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy is Primitive Probiotics™ the best probiotic for dogs?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e1. Ancestral strains \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese strains are isolated from wild wolves and represent the ancient microbial allies that dogs evolved with: robust, immune-priming, and genetically aligned with the canine body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Species-specific strains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSourced from healthy domestic dogs, these strains are uniquely adapted to the stressors and diets of modern life. They're highly colonizable for digestion, immunity, and stress tolerance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Soil-based organisms (SBOs)\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSpore-forming probiotics like Bacillus subtilis and Bacillus clausii are natural survivors. They resist heat, stomach acid, and antibiotics; modulating inflammation and restoring balance when your dog needs it most.\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIncreases beneficial gut bacterial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces harmful pathogens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens gut barrier and tight junctions to combat leaky gut\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports digestion, immunity, and metabolism\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduce anxiety and improve mood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdapted to survive and thrive in your dog's gut \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePrimitive Probiotics™ is ideal for:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePuppies building a resilient microbiome from the start\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDogs with diarrhoea, soft stools, or excessive gas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDogs recovering from antibiotics and other microbiome-disrupting medications, illness, or stress\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDogs with anxiety, aggression, or sleep issues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDogs needing immune and cognitive support \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat can you expect?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e24 - 48 hours: Noticeably firmer stools, less gas, and less bloating \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 - 2 weeks: Calmer mood and better appetite \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4 + weeks: Stronger immunity, more energy, improved sleep, and better resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy do vets trust Primitive Probiotics™?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned by a functional medicine veterinarian and microbiome scientists \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt for the canine gut, not repurposed from human formulas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThird-party tested for purity, viability, and shelf stability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from fillers, preservatives, or synthetic flavours \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for long-term use in all breeds and life stages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafety-certified: evaluated under FDA GRAS and Health Canada List C veterinary health standards\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClinically backed: supported by multi-site trails using real-world canine models, not rodents or petri dishes \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eManufactured in the USA in a GMP-certified facility, following strict quality and safety guidelines to ensure purity, potency, and consistency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections \u003c\/h4\u003e\n\u003cp\u003eSprinkle the recommended amount directly onto food or a snack once daily.\u003c\/p\u003e\n\u003cp\u003eFor dogs with sensitive stomachs, start with half the suggested dose for the first few days and gradually increase to a full dose.\u003c\/p\u003e\n\u003cp\u003eIf using during antibiotic therapy, give the probiotic at least 4 hours before or after antibiotics to help protect beneficial bacteria. (based on 1 Billion CFU per 1.5 g serving)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSmall Dogs: under 15 lbs \/ under 6.8 kg - 1\/2 scoop (0.75 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedium Dogs: under 15 - 40 lbs \/ under 6.8 kg - 18.1 kg- 1 scoop (1.5 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLarge Dogs: under 40 - 80 lbs \/ under 18.1 kg - 36.3 kg - 1\/2 scoop (2.25 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExtra Large Dogs: over 80 lbs \/ over 36.3 kg - 2 scoops (3 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct facts \u003c\/h4\u003e\n\u003cp\u003eActive Ingredients per 1 Scoop (1.5g):\u003cbr\u003eOrganic Pumpkin Powder (Cucurbita moschata) - 1.38 g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCanine Heritage Blend - Dog Strains - 600 Million CFU\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLactobacillus casei\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLactobacillus fermentum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePediococcus acidilactici\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBifidobacterium bifidum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBacillus subtilis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNon-Spore Forming Probiotics and Yeast Blend - 200 Million CFU\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLactiplantibacillus plantarum LP815™\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSaccharomyces boulardii\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLactobacillus rhamnosus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSoil-Based Probiotics Blend - 150 Million CFU\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOptiBiome BS50® Bacillus subtilis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMuniSpore® Bacillus clausii\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCanine Ancestral Blends - Wolf Strain - 50 Million CFU\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLactobacillus reuteri\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLactobacillus brevis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Primitive Probiotics™ different from other dog probiotics?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrimitive Probiotics™ combines ancestral strains from wild wolves, species-specific strains from healthy domestic dogs, and ultra-resilient soil-based organisms (SBOs). This unique 3-in-1 formula delivers unmatched microbial diversity and survives stomach acid to truly transform your dog's gut health\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long before I start to see results? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost dogs experience better stool quality and less gas within 24 - 48 hours. Calmer moods and reduced itching typically appear within 1 - 2 weeks, with stronger immunity and sustained energy by week 4. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Primitive Probiotics™ safe for puppies and senior dogs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is vet-formulated and safe for dogs of all ages, including puppies building a strong microbiome and seniors needing extra digestive and immune support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan this help my dog with anxiety or aggression issues?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrimitive Probiotics™ includes GABA-producing LP815, clinically shown to reduce anxiety, improve mood, and promote restful sleep, making it ideal for anxious or high-string dogs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf my dogs has taken or is taking antibiotics, when should I give Primitive Probiotics™? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf your dog has recently finished a course of antibiotics, give Primitive Probiotics with meals to help rebuild and restore the microbiome. If your dog is currently taking antibiotics, administer Primitive Probiotics at least 4 hours before or after the antibiotic dose - never at the same time - to ensure both work effectively. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat food best pairs with probiotics? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrganic pumpkin fibre is a whole-food digestive superfood. With both soluble and insoluble fibre, it supports nutrient absorption, regular stools, and a balanced gut environment where probiotics thrive. Rich in vitamins, minerals, and antioxidants, pumpkin also nourishes the gut lining, calms inflammation, and strengthens immune defences. Unlike isolated probiotics that can trigger SIBO, pumpkin is gentle, effective, and biologically appropriate, making it the ideal partner for probiotics. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e*We try our best to keep product information and images up to date but take note that they only serve as a guide. While it doesn't happen often, changes by manufacturers may take some time to reflect on our site. If there are ingredients you are particular about, chat with us!\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":47360709361899,"sku":null,"price":63.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1230\/2482\/files\/Proactive-paws-primitive-probiotics-1-vanillapup.jpg?v=1768989580"},{"product_id":"proactive-paws-mobility-matrix","title":"Proactive Paws Mobility Matrix™","description":"\u003cp\u003eProactive Paws Mobility Matrix™ was designed by Dr Karen Becker for pets already showing signs of stiffness or diagnosed with a condition, and also for pets to keep strong, stable, and injury-resistant for years to come. \u003cmeta charset=\"utf-8\"\u003eIt is a daily comprehensive mobility support to designed to improve total musculoskeletal health in dogs and cats, targeting joints, cartilage, ligaments, tendons, and muscles. \u003c\/p\u003e\n\u003cp\u003eHighly active dogs, working and competition athletes, and breeds predisposed to joint and connective tissue issues. place repeated stress on bones, cartilage, ligaments, and tendons, often long before symptoms appear.\u003c\/p\u003e\n\u003cp\u003eWhen joints begin to degenerate or connective tissues lose strength and elasticity, the body redistributes load. One limb works harder; another protects. Over time, these adaptations place abnormal stress on cartilage, ligaments, and tendons, accelerating wear, increasing inflammation, and setting the stage for injury.\u003c\/p\u003e\n\u003cp\u003eIf your pets are showing subtle signs of stiffness, slowing down, intermittent limping, or hesitating to jump, you are not alone. What many pet parents don’t realize is that declining joint health begins silently, progressing slowly over time until mobility, comfort, and quality of life are compromised.\u003c\/p\u003e\n\u003cp\u003eBy delivering bioactive support for cartilage health, ligament and tendon integrity, muscle strength, and a balanced inflammatory response, Mobility Matrix™ helps support the entire structural network that allows pets to move comfortably. Instead of targeting one tissue in isolation, it supports the system as a whole, which is exactly what these complex, multifactorial conditions require.\u003c\/p\u003e\n\u003ch4\u003eWhy you will love it\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eScience-backed formula\u003c\/strong\u003e: It contains clinically studied ingredients like creatine, glucosamine, MSM, collagen (including UC‑II®), and hyaluronic acid to promote joint and muscle function\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHelps reduce stiffness and inflammation\u003c\/strong\u003e: The formula works at a cellular level to regulate inflammation and improve symptoms such as stiffness, limping, and reduced mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSupports long-term joint health\u003c\/strong\u003e: Designed for ongoing use, it helps maintain cartilage integrity, connective tissue strength, and overall mobility as pets age.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEasy daily use for all pet sizes\u003c\/strong\u003e: The powder can be sprinkled on food with flexible dosing based on pet size, making it simple to incorporate into daily routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSafe for both dogs and cats\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDogs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe most common musculoskeletal conditions we see in dogs span both joint disease and connective tissue injury. While they may look different clinically, they share the same underlying issue: breakdown of the body’s movement architecture. Common issues are hip and elbow dysplasia, arthritis, cranial cruciate ligament (CCL), osteochondritis dissecans, and hypertrophic osteodystrophy. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhile these conditions differ in origin, they all involve stress and degeneration of cartilage, connective tissue, and the supporting muscular system. This is where a comprehensive formula like Mobility Matrix™ becomes so valuable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCats\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCats deserve a special mention because they are masters at hiding discomfort. Unlike dogs, they rarely limp or vocalize pain, so early joint degeneration and soft tissue strain often go completely unnoticed. Instead, the signs are subtle. Jumping less, sleeping more, hesitating before climbing, or becoming less social. By the time changes are obvious, significant degeneration may already be present. Proactive support is especially important for cats, because they so often go without it, living with chronic, unrecognized discomfort that quietly impacts their mobility and quality of life.\u003c\/p\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eSprinkle the recommended amount directly onto food or a snack once daily. For pets with sensitive stomachs, start with half the suggested dose for the first few days and gradually increase to a full dose.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSmall Dogs \u0026lt;15 lbs \u0026amp; Cats - 1\/2 scoop (0.75 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedium Dogs 15-40 lbs - 1 scoop (1.5 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLarge Dogs 40-80 lbs - 1 ½ scoops (2.25 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExtra Large Dogs \u0026gt;80 lbs. - 2 scoops(3 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eActive Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCreatine Monohydrate - enhance muscle strength and cellular energy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGlucosamine Sulfate - supports cartilage repair and maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMethylsulfonylmethane (MSM) - help reduce inflammation and oxidative stress\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEggshell Membrane Collagen - provides naturally occurring joint-building compounds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUC-II® (Undenatured Type II Collagen) - derived from chicken sternum cartilage to enhance mobility and reduce inflammation \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHyaluronic Acid - support joint lubrication and cushioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInactive Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Apple Fiber\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Makes Mobility Matrix™ Different From Other Joint Supplements?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMobility Matrix™ goes beyond basic joint support by targeting the entire musculoskeletal system. Instead of focusing on just cartilage, it supports joints, ligaments, tendons, and muscles while also helping regulate inflammation at the cellular level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen Should I Start my Pet on Mobility Matrix™?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIdeally, prophylactically before symptoms appear (especially if you have a high-risk breed). Early, proactive support helps maintain cartilage health, preserve mobility, and reduce the risk of long-term degeneration, especially in active pets and breeds prone to mobility issues. However, support at any age or stage of degeneration is better than no support at all, so add it when you realize your pet will benefit from it. It’s never too late to support a degenerating body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I Give This to Both Dogs and Cats?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Mobility Matrix™ is formulated to support both dogs and cats. It’s especially beneficial for cats, who often hide early signs of discomfort and mobility decline.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Long Does it Take to See Results?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome pet parents notice improved mobility and reduced stiffness within a few weeks, while deeper structural support typically develops over 8-12 weeks with consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs This Safe for Daily, Long-term Use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes.The formula is designed for daily, long-term use, featuring well-researched nutraceutical ingredients that support the body naturally rather than masking symptoms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Mobility Matrix™ Be Used With Other Medications or Supplements?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn most cases, yes. It can be safely used with NSAIDs, steroids, and prescription pain pills. If your pet is on a prescription drug with a narrow safety margin, consult your veterinarian.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Pets Benefit Most From Mobility Matrix™?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMobility Matrix™ is ideal for pets of all ages, including: highly active or athletic dogs, large and giant breeds, pets recovering from injury or surgery, and any animal showing early signs of stiffness, limping, or reduced activity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes This Product Replace NSAIDs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is not intended to replace prescribed medications, but it can help support musculoskeletal health at the root level, and possibly reduce the dose and frequency of ongoing pharmaceuticals. Many pet parents use it as part of a comprehensive plan to reduce reliance on medications over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Creatine Safe for Pets?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Creatine monohydrate is one of the most extensively studied nutrients for muscle health and cellular energy, with a strong safety profile when used at appropriate doses. Research in both animal models and performance dogs has shown that creatine supports ATP production (cellular energy), improves muscle function, and can even reduce oxidative stress by helping neutralize harmful free radicals. In canine studies, supplementation has been shown to improve performance in high-intensity activity with no adverse effects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs This Safe for Pets With Chicken Sensitivities?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe UC-II comes from purified chicken sources: some dogs with poultry allergies handle it fine, and some dogs don't. If your dog currently handles UC-II well, this product will be fine, as the carrier fiber (which usually causes the most reactions in pets) is organic apple fiber.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e*We try our best to keep product information and images up to date but take note that they only serve as a guide. While it doesn't happen often, changes by manufacturers may take some time to reflect on our site. If there are ingredients you are particular about, chat with us!\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":48563645776107,"sku":null,"price":57.51,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1230\/2482\/files\/proactive-paws-mobility-matrix-1-vanillapup.jpg?v=1779963778"},{"product_id":"proactive-paws-liver-lift","title":"Proactive Paws Liver Lift™","description":"\u003cp\u003eDr Karen Becker formulated Proactive Paws Liver Lift™ for daily detoxing as there is an increasing pattern of modern pets facing constant, cumulative chemical exposure. This can come from air, water, food, flooring, pesticides, pharmaceuticals, microplastics, PFAS, heavy metals, and ultra‑processed diets. This exposure is constant and often unavoidable. \u003c\/p\u003e\n\u003cp\u003eThese toxins are then stored throughout the body over time, accumulating in the liver, kidneys, fat tissue, brain, lymphatic system, blood, and bone when detox pathways cannot keep pace.\u003c\/p\u003e\n\u003cp\u003eDetoxification is a multi‑system process, not a liver‑only function; it depends on coordinated work between the gut, liver, kidneys, lymphatic system, blood, gastrointestinal tract, microbiome, and central nervous system.\u003c\/p\u003e\n\u003cp\u003eDifferent toxins require different exit routes; some need bile flow, others renal filtration, lymphatic transport, gut binding, antioxidant conjugation, or neurological inhibition—so single‑pathway detox strategies leave gaps.\u003c\/p\u003e\n\u003cp\u003eScientific monitoring shows pets often carry higher chemical burdens than humans, including flame retardants, pesticides, phthalates, PAHs, PFAS, and mercury, due to constant contact with treated surfaces, dust, bedding, floor, and food.\u003c\/p\u003e\n\u003cp\u003eEffective detox support must be gentle and multimodal, mirroring the body’s natural design by supporting all clearance pathways simultaneously rather than relying on short-term cleanses or liver-only products. Detox support should ideally be daily, gentle, and multimodal, not aggressive or intermittent. The goal is not purging or forcing elimination, but maintaining steady clearance so toxins do not accumulate faster than the body can safely remove them, which is what Liver Lift™ aims to do.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll love it\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-pathway daily detox support\u003c\/strong\u003e - rather than focusing on the liver alone, it supports all major clearance pathways simultaneously: liver conjugation and bile flow, kidney filtration, lymphatic movement, gut binding, antioxidant regeneration, and nervous system inhibition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for ongoing biological maintenance, not short-term intervention\u003c\/strong\u003e - supports bile movement so fat-soluble toxins can exit and restores glutathione availability. Toxins can then be neutralized rather than damage liver cells. It binds metals and bile-excreted compounds in the gut, so they do not recycle. It supports calm neural signaling so detox processes are not stalled by excitatory overload\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDetoxing at a cellular level\u003c\/h4\u003e\n\u003cp\u003eGlutathione is the body’s primary intracellular detoxification molecule, required to neutralize pesticides, pharmaceuticals, heavy metals, volatile organic compounds, and metabolic waste. Chronic stress, aging, medications, inflammation, and environmental exposures rapidly deplete glutathione stores.\u003c\/p\u003e\n\u003cp\u003eLiver Lift™ restores glutathione capacity by:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProviding liposomal glutathione to directly replenish intracellular pools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupplying N-acetylcysteine (NAC) to rebuild endogenous glutathione synthesis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncluding glycine, which becomes rate-limiting for glutathione production during chronic toxic load\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTogether, these mechanisms restore phase II detox capacity without overwhelming hepatic or renal systems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eSprinkle the recommended amount directly onto food or a snack once daily. For pets with sensitive stomachs, start with half the suggested dose for the first few days and gradually increase to a full dose.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSmall Dogs \u0026lt;15 lbs \u0026amp; Cats - 1\/2 scoop (0.75 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedium Dogs 15-40 lbs - 1 scoop (1.5 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLarge Dogs 40-80 lbs - 1 ½ scoops (2.25 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExtra Large Dogs \u0026gt;80 lbs. - 2 scoops(3 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGlycine: 200 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eL-Carnosine: 100 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eN-Acetyl Cysteine (NAC): 100 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOrganic Broccoli Sprouts: 50 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMilk Thistle Extract, 50 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuperoxide Dismutase (SOD): 50 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTauroursodeoxycholic Acid (TUDCA): 35 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGamma-Aminobutyric Acid (GABA): 25 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eL-Glutathione: 25 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFulvic Acid: 10 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHumic Acid: 5 mg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInactive: Organic Apple Fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is liver support important for pets?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe liver is the body’s primary detox organ and is involved in digestion, hormone metabolism, immune regulation, and blood sugar balance. Modern pets face constant liver stress from processed foods, medications, vaccines, environmental chemicals, mold toxins, and pesticides. Supporting the liver helps protect overall health, energy levels, digestion, and long-term resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich pets benefit most from Liver Lift™?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLiver Lift™ may be helpful for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePets on long-term medications (NSAIDs, steroids, anticonvulsants monthly heartworm or flea\/tick pesticides)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePets with elevated liver enzymes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSenior aged pets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePets recovering from illness, anesthesia, or toxic exposure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePets eating processed diets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePets with poor bile flow, sluggish digestion, or fat intolerance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIt can be used proactively or as part of a supportive protocol recommended by a veterinarian\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Liver Lift™ cause a “detox” reaction?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Liver Lift™ is designed to support gentle, balanced detoxification. It focuses on nourishing liver cells, improving bile flow, and supporting phase I and phase II detox pathways without forcing rapid toxin release, which can make pets feel worse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Liver Lift™ lower elevated liver enzymes?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLiver Lift™ does not treat disease, but many of its ingredients support hepatocyte (liver cell) repair, antioxidant protection, and bile flow, which may help normalize enzyme levels over time when paired with diet and veterinary care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Liver Lift™ be used with medications?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn most cases, yes. Liver Lift is often used specifically to support pets taking medications. If your pet is on prescription drugs with narrow safety margins or has advanced liver disease, consult your veterinarian before starting any supplement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Liver Lift™ safe for cats?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This formula contains feline-friendly ingredients that are safe for cats and support feline-specific liver, kidney, and blood and lymphatic vulnerabilities, including bile flow and oxidative stress. Cats have limited glucuronidation capacity and are sensitive to certain botanicals. This formula avoids ingredients that rely heavily on glucuronidation or are known to be problematic for feline detox pathways, while still supporting bile flow and antioxidant balance.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to continue giving milk thistle?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNo. This formula includes milk thistle (silymarin), used for its well-studied ability to stabilize liver cell membranes, promote regeneration, and provide antioxidant protection, but also provides additional support for lymphatic, blood, and neurologic detox pathways.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Liver Lift™ be used alongside other supplements?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOf course. Liver Lift™ pairs well with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGut support supplements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOmega-3s\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAntioxidants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKidney support supplements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnti-inflammatory protocols\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eShould Liver Lift™ be cycled or used continuously?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe ingredients were selected to nourish detox physiology rather than override it. Because detoxification is a daily metabolic process, ongoing support can be appropriate, especially for pets with continuous exposures such as medications, processed foods, or environmental chemicals, both approaches are appropriate depending on the pet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is this different from a “liver detox” product?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis formula was not designed to push liver detox alone. Detoxification is sequential and multi-organ. If you stimulate liver phase I activity without adequate phase II conjugation, bile flow, gut binding, and elimination, toxins can be mobilized but not removed. This formula was built to support the entire clearance pathway from transformation to exit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich detox pathways are specifically supported?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis one-of-a-kind formulation focuses on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePhase I detox moderation rather than stimulation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhase II conjugation support, including glutathione-dependent pathways\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBile production and bile flow for fat-soluble waste removal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGut binding and intestinal transit to reduce toxin reabsorption\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAntioxidant protection during detox to limit oxidative stress\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe goal is completion of detox, not acceleration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is bile flow emphasized so heavily?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMost environmental toxins, hormones, and fat-soluble waste leave the body through bile, not urine. If bile is thick, stagnant, or poorly flowing, toxins are recirculated through the gut and reabsorbed. Supporting bile flow is often the missing piece in pets with “detox symptoms” like poor stool quality,itching, nausea, or fatigue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy are there any binders or purging, flushing agents?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStrong binders and laxative-style detox agents can disrupt nutrient absorption, irritate the gut lining, and create dependency. This formula favors gentle binding and improved physiologic elimination rather than forcing stool output or toxin dumping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan this be used during medication protocols?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYes, and this is an ideal time to use. Supporting detox pathways can help pets process medications more efficiently and may reduce metabolic strain. For medications with narrow therapeutic windows, timing and dosing should be discussed with a veterinarian.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e*We try our best to keep product information and images up to date but take note that they only serve as a guide. While it doesn't happen often, changes by manufacturers may take some time to reflect on our site. If there are ingredients you are particular about, chat with us!\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":48621919142123,"sku":null,"price":57.51,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1230\/2482\/files\/proactive-paws-liver-lift-1-vanillapup.jpg?v=1779963153"},{"product_id":"proactive-paws-roe-mega","title":"Proactive Paws Roe Mega™ for Cats and Small Dogs","description":"\u003cp\u003eProactive Paws Roe Mega™ is a veterinary-formulated omega-3 supplement designed by Dr. Karen Becker to deliver a highly bioavailable blend of sustainably sourced marine-based nutrients to support optimal health at every stage of life.\u003c\/p\u003e\n\u003cp\u003eThis unique formula combines nutrient-dense caviar oil with EPA and DHA from anchovies, sardines, and mackerel, creating a rich spectrum of essential fatty acids that work synergistically to nourish your pet from the inside out. Enhanced with astaxanthin, a powerful, stabilizing antioxidant, Roe Mega offers comprehensive support for cellular health, inflammation balance, and long-term vitality.\u003c\/p\u003e\n\u003cp\u003eUnlike many conventional fish oil supplements, Roe Mega provides omega-3s in their most natural and biologically appropriate form. Caviar oil is naturally rich in phospholipid-bound EPA and DHA, which are more easily absorbed and utilized. These essential fats play a critical role in maintaining healthy skin and coat, supporting joint mobility, promoting kidney and cardiovascular health, and helping regulate immune function.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eNot all omega-3s are created equally \u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eMost omega-3 supplements stop at delivering EPA and DHA, which are important building blocks, but not the final step your pet’s body needs to truly resolve inflammation. Specialized pro-resolving mediators (SPMs) are the next-level compounds made from those fatty acids that actively switch off inflammation and guide the body back to balance.\u003c\/p\u003e\n\u003cp\u003eThe catch is that SPMs are fragile, difficult to stabilize, and significantly more expensive to source and formulate, which is why they’re missing from the vast majority of fish oil products on the market. Instead, most products rely on your pet’s body to convert EPA and DHA into SPMs, a process that can be inefficient, especially in animals already dealing with chronic inflammation. By directly providing SPMs, you’re not just supporting inflammation; you’re helping complete the resolution process at its root, where real healing happens.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll love it\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRoe Mega is formulated to respect your small pet’s biological design, delivering omega 3s in their most natural form\u003c\/strong\u003e through caviar oil, one of nature’s richest sources of phospholipid bound EPA and DHA, combined with clean, sustainably harvested small fish oils from sardines, anchovies, and mackerel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSustainably\u003c\/strong\u003e \u003cstrong\u003esourced and protected\u003c\/strong\u003e with natural astaxanthin to preserve freshness and potency, thoughtfully packaged in glass, not plastic, to help minimize microplastic exposure and deliver a cleaner, species-appropriate EPA and DHA your pet’s body can truly benefit from\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCats are obligate carnivores\u003c\/strong\u003e, and their bodies rely on naturally occurring fats, especially omega 3 fatty acids, to maintain cellular integrity, control inflammation, and support skin, joint, immune balance, kidney, and cognitive health throughout life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAstaxanthin\u003c\/strong\u003e, a naturally occurring carotenoid antioxidant, provides critical protection against oxidative stress, supports skin, brain, kidney, and cellular health, and works synergistically with omega‑3s to help maintain a balanced inflammatory response\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDeliver Specialized Pro-resolving Mediators (SPMs)\u003c\/strong\u003e, which most fish oil products lack. These compounds don’t just reduce inflammation they actively resolve it at its source by turning off inflammatory signals, clearing damaged cells, and restoring normal tissue function, helping prevent inflammation from becoming chronic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVeterinary‑formulated, clean, and species‑appropriate\u003c\/strong\u003e, highly bioavailable phospholipids, Roe Mega is precisely dosed, easy to administer, naturally palatable, and designed to support lifelong wellness by working with your cat’s or small dog’s body.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCats and small dogs struggling with dry skin, excessive shedding, or inflammatory conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePets with kidney concerns, where you want to opt for a clean, well-sourced marine omega-3 supplement with meaningful levels of EPA, ideally in a form that’s easy to absorb and appropriate for feline metabolism\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAging pets, where omega-3 can help to maintain mobility and mental sharpness while supporting a healthy inflammatory response as this formula works at the cellular level to provides gentle, foundational support throughout the body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eStart by adding a few drops to food, and gradually increase to a full dose. Add the recommended amount to food twice daily for a maintenance dose. For a therapeutic dose, give double the maintenance amount the same dose applies to small dogs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e2-4 lbs - 1\/4 dropper 2x daily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4-8 lbs - 1\/2 dropper 2x daily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e8-12 lbs - 1 dropper 2x daily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e12-18 lbs - 1 1\/4  droppers 2x daily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e18-22 lbs - 1 1\/2 droppers 2x daily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eActive Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOmega-3 Fatty Acids\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e[Caviar Oil Extract1 (Herring), Fish Oil2 (Anchovy, Sardine, Mackerel)]\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAstaxanthin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e(Haematococcus pluvialis Microalgae Extract)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInactive Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Chain Tricglyceride Oil, Tocopherols (as preservative)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Do Cats Need Omega-3 Fatty Acids?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs obligate carnivores, cats rely on biologicallyappropriate fatstomaintainhealth at a cellular level. Omega-3 fatty acids, especially EPA and DHA, play a critical role in controlling inflammation, supporting skin and coat quality,maintainingjoint mobility, and promoting kidney, immune, and cognitive function.Mostmodern diets fall short in providingoptimallevels, so targeted supplementation can help bridge that gap and support long-term wellness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Roe Mega Be Given to Dogs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe omega-3 profile in Roe Mega is remarkable for both dogs and cats; the fatty acid ratios, antioxidant support, and superior phospholipid bioavailability are beneficial for both species. The only reason the product is labeled for cats (rather than cats and dogs) is cost efficiency; the ingredients are exceptionally pure but also significantly more expensive than standard fish oil blends. Medium and large dogs would require much higher daily volumes, making the product impractical for most pet parents, from a cost standpoint, but perfectly suitable for dogs and cats under 20 pounds. The product contains 100mg of combined DHA\/EPA; a general dose suggestion for health maintenance is 1 dropper for every 10 pounds of body weight daily, twice daily. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Makes Roe Mega Different From Other Fish Oil Supplements?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost fish oil supplements provide omega-3s in an ethyl ester form, but Roe Mega delivers them in the most bioavailable form: a phospholipid-bound form from caviar oil, which is easier for your cat’s body to digest, absorb, and utilize. I formulated this product to support your cat’s healthy physiology, combining caviar oil with clean, sustainably sourced fish oil from sardines, anchovies, and mackerel to create a more effective, bioavailable solution.Roe Mega is also third-party tested for heavy metals and contaminants. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Can This Supplement Benefit My Pet’s Health?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRoe Mega supports whole-body health, improves skin and coat quality, reduces shedding, and enhances comfort in pets with joint stiffness. It also provides important support for cell membrane stability, supporting kidney health, cardiovascular function, immune balance, and cognitive wellbeing, especially in aging cats. Because it works at the cellular level, it provides whole-body cellular support rather than targeting a single issue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Role Does Astaxanthin Play in This Formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAstaxanthin is a powerful antioxidant, 100 times more potent than vitamin E, that helps protect your pet’s cells from oxidative stress. It works synergistically with omega-3 fatty acids to support a balanced inflammatory response and promote brain, skin, and kidney health. It also plays an important role in stabilizing and naturally preserving the delicate oils in the formula, preventing oxidation and helping maintain freshness and potency without synthetic additives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Are SPMs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpecialized pro-resolving mediators (SPMs) are bioactive compounds made from EPA and DHA that actively turn off inflammation and promote tissue healing. Not all fish oils contain them because SPMs are fragile and require specific processing to preserve or preform them, and most standard oils only provide precursors,not the finished mediators. Roe Mega was formulated to specifically include these compounds, delivering the active molecules that help resolve inflammation at its source.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Does My Pet Need Choline?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCholine supports neurologic and liver function, and overall vitality. It supports the production of phosphatidylcholine, a primary building block of cell membranes, and plays a key role in mitochondrial health. It’s naturally present in our herring caviar oil, where it exists as part of the phospholipid structure. This is especially important because phospholipid-bound nutrients are highly bioavailable, meaning they’re easily absorbed and efficiently used by the body, integrating directly into cell membranes where they’re needed most.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Roe Mega Easy to Use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is designed to be both safe and simple to use. The liquid formula is precisely dosed so that it can be easily added to your pet’s cat’s food. Most pets cats accept it readily because of its natural marine flavor. It is appropriate for pets cats at all stages of life and doesn’t contain iodine, so it’s safe for cats with hyperthyroidism. Vets recommend discontinuing all supplements prior to surgery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Is Glass Packaging Important?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOils stored in plastic containers can become contaminated with microplastics and oxidize overtime.That’s why Roe Mega is packaged in glass and contains protective astaxanthin, which helps maintain purity and protect the formula's integrity throughout use. Combined with sustainably sourced ingredients and careful formulation, this ensures your cat receives a clean, high-quality supplement you can feel confident about.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it Safe to Give my Pet More Than One Product at a Time?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Each Proactive Paws formula is created with compatibility in mind, making it safe and effective to use them together. We recommend starting each supplement one at a time, allowing the body to adjust to the new supplement beforeadding the next. For sensitive animals, you can start at half or a quarter of the dose and work up to the suggested amount.If your cat is finicky, start with a drop a day of Roe Mega, and increase daily. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e*We try our best to keep product information and images up to date but take note that they only serve as a guide. While it doesn't happen often, changes by manufacturers may take some time to reflect on our site. If there are ingredients you are particular about, chat with us!\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":48627112083691,"sku":null,"price":57.51,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1230\/2482\/files\/proactive-paws-roe-mega-1-vanillapup_6c282243-1460-4b8c-8480-702e2e5797fa.jpg?v=1779962421"}],"url":"https:\/\/vanillapup.com\/collections\/proactive-paws.oembed","provider":"Vanillapup","version":"1.0","type":"link"}